Stead Cycles

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Stead Cycles
Type Private
Industry Bicycle Store
Founded April 27, 1923; 100 years ago (1923-04-27) in Beresfield, NSW, Australia
  • Craig Stead
  • Aleshia Stead
Area served
Key people
  • Craig Stead (Founder)
  • Aleshia Stead (Manager)
  • Bicycle
  • Bicycle Accessories
Number of employees
  • Increase 50

Stead Cycles is Family owned/operated Bicycle store in Beresfield, New South Wales, Australia. Stead Cycles prides on giving the best and friendly service in the industry. Stead Cycles offers an extensive range of bicycles, spare parts, accessories and apparel from leading brands such as GT Bicycles, Redline Bicycles, Felt Bicycles and Mongoose. The distinctive features of Stead Cycles are its excellent customer service with delivery to all major cities across Australia; products are sourced from manufacturers who provide quality assurance such as Radio Bikes components on all bikes above the entry level price point; great value for money; no pressure shopping experience – you can take your time to find everything you need without feeling under any pressure or obligation to buy anything at all. [1]


Stead Cycles was founded back in 1923 after Charlie Stead started his bicycle apprenticeship in Newcastle in the early 1900’s. Stead Cycles has been around for nearly 100 years and is one of the oldest bicycle retailers in Australia. Stead Cycles Beresfield prides themselves on giving the best and friendliest service in the industry. With Aleshia Stead (manager), Craig’s daughter being the 4th generation, Stead Cycles Beresfield is committed to providing a great experience for customers who visit store. [2]

Product & Service

Stead Cycles main task is to make outdoor activities affordable and became popular when their masters became best at all Australian competition of bicycle mechanics. They offer great bikes of famous brands and their bike site offers any model to choose from on which you only need to identify a specific bike. There are also accessories, equipment & related products that will be useful while walking. It is very important for them that their customers are satisfied with their purchase. They have highly trained salespersons that will help you choose the exact product that best suits your needs and preferences. The company's team includes both amateur cyclists and experienced athletes of various disciplines. Stead Cycles know their profession very well and love it.


Stead Cycles offers bikes, accessories & equipment of GT Bicycles, Redline Bicycles, Felt Bicycles, Mongoose, Radio Bikes, Cannondale, WeThePeople Bike Co Brands.